Personal Brand & Executive Branding FAQ

What is personal branding?

Much like a business, a person can have a "brand" that others associate with them. A personal brand sums up who you are, what you stand for, and what you can offer the world. In practical terms, personal branding includes aspects like a biographical website, blog posts, logo, business cards, social media, public appearances, interviews, and a strategy for how to interact with the press, other professionals, and the public.

Who needs personal branding?

Personal brands matter most to professionals who interact with the public and their communities, such as real estate agents, lawyers, politicians, and celebrities. Perception of your brand is already forming in people's minds, whether you want it to or not, so it makes sense to use personal branding to cultivate how people think and feel about you.

What is executive branding?

Executive branding is for C-level executives who want to manage their reputations. Executives are often the public faces for their companies, so a good personal brand can expand their reach. An executive's brand is also valuable when transitioning between companies as it serves as a super-charged resume for anyone looking into who you are.

How do you create a personal brand?

Personal branding starts with finding your unifying themes, those that capture the essence of your personal and professional self. From those, specific branding questions can be answered, like what aesthetics and messaging to use. With those decisions made, your personal brand can be implemented in your web/social media and real-world presence.


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