• Tony Felice

Expansion to San Diego



As we grow our Agency and expand into the San Diego market, we first settled in Mission Beach for a new residence so that we could be near the water and be inspired by nature. So much of branding and story telling is related to incorporating the natural world into images and designs.


In particular I am inspired by plants. The Fibonacci magic of repeating lines and perfect shapes in fractal perfection I seek to reproduce in designs. There is a term called ontological semiosis. In “Course in General Linguistics,” Ferdinand de Saussure proposed a new science.

“It is … possible to conceive of a science which studies the role of signs as part of social life. It would be part of social psychology, and hence of general psychology."

Which is a fancy way of saying that symbols are more than symbols, they have deeper spiritual, mathematic and even religious meaning which is something we already knew, but this philosophy means that we must give symbols the respect they deserve, especially in their role as branding mechanisms. Truth is everything.

I'm thrilled to live in Phoenix and in San Diego and merge the desert and the beach into my every day life.

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