Real Estate Marketing - It's your why
On April 12, Tony will speak to more than a hundred real estate professionals about real estate marketing. Do you want to know the secret to real estate marketing? It's starts with your why. That can be overwhelming for some and very easy for others. Thank you to Mike Weinstein from Six Figure Mindshift for this opportunity.
The secret to great marketing begins with a fully understood and articulated brand. What does that mean? It means that all the art related to a business matches the reason why you started the business in the first place and it evokes an understanding of who you are and what you are all about, how well you know your customer and how much you care about them and what makes you different than others in your industry. More importantly, it is the driving force to creating a sense of trust between you and the person who buys what you are selling.
Ultimately Real Estate Agents are Marketing Professionals with a deep knowledge of the real estate industry. The most successful agents are those who understand that they are first marketing themselves and their why, next they are marketing the homes for which they carry a listing or using marketing strategies to find a home for the clients that have hired them for this most important purchase of a lifetime.
There is no get rich quick scheme here. But there is a secret.