FELICE AGENCY

Products

The family of Clean-X 

Invisible Shield Products

Some Competition

Products with Simple Names, multiple messages - years of branding.

Strategy

Simple clean messaging and imagery.

 

Focus on Protection (Invisible Shield)

 

Leverage Knight Character with humor (name him Steve)

 

Be compelling in our story telling.

meet steve :)

Each ad stands alone like art

Secondary concepts: 

Hero in your own home.

Rosie's secret. 

Recap