The family of Clean-X 

Invisible Shield Products

Some Competition

Products with Simple Names, multiple messages - years of branding.


Simple clean messaging and imagery.


Focus on Protection (Invisible Shield)


Leverage Knight Character with humor (name him Steve)


Be compelling in our story telling.

meet steve :)

Each ad stands alone like art

Secondary concepts: 

Hero in your own home.

Rosie's secret. 


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