Products
The family of Clean-X
Invisible Shield Products
Some Competition
Products with Simple Names, multiple messages - years of branding.
Strategy
Simple clean messaging and imagery.
Focus on Protection (Invisible Shield)
Leverage Knight Character with humor (name him Steve)
Be compelling in our story telling.
meet steve :)
Each ad stands alone like art
Secondary concepts:
Hero in your own home.
Rosie's secret.
Recap
