Products
The family of Clean-X
Invisible Shield Products

Some Competition
Products with Simple Names, multiple messages - years of branding.




Strategy
Simple clean messaging and imagery.
Focus on Protection (Invisible Shield)
Leverage Knight Character with humor (name him Steve)
Be compelling in our story telling.

meet steve :)
Each ad stands alone like art












Secondary concepts:
Hero in your own home.



Rosie's secret.




Recap



