The Felice Agency.®
About The Felice Agency.Â
AWARD WINNING CREATIVE THAT DRIVES RESULTS
Frequently asked questions
Absolutely! Our award-winning web and graphic design teams can create new websites or refresh existing ones. We specialize in WordPress and Wix (we're preferred partners) but also work with Shopify and other platforms. Based in Phoenix and San Diego, we serve clients nationwide. We've been recognized as top website designers by Design Rush, Expertise.com, and Techreviewer.
For more than 10 years, we have provided support to America's most important fire service organizations.
We have worked with more than 300 individual fire and emergency services departments as well as the National Fallen Firefighters Foundation, International Association of Fire Chiefs, and multiple state fire chief associations.
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​We can assist with the following:
Website Design, Development, Hosting and Support.
Branding Your Department for a Competitive Edge
Public Affairs Advisement
SAFER Grant Administration Assistance
Marketing and Creative Design
Marketing for Recruitment
Training Department Personnel on Recruitment and Retention Strategies
Succession Planning
Leadership Training (through our partnership with the Brave Fire Leader Academy).
To date, we have exceeded our recruitment objectives in every state in which we have provided support. We have 'rescued' many departments and helped them create new websites, leverage social media for recruitment, leverage Ai to develop impactful recruitment messaging for career and volunteer firefighters. We can help even the most rural communities overcome issues such as poor internet connections, dependence on Satellite communications, limited department resources, and strategies for engaging the public from a position of authority and trust.
Yes, we offer an unique executive branding service. Learn more. In addition, Tony Felice can serve as a fractional Chief Marketing Officer for your company, guiding you in making all the appropriate marketing decisions for your company based on strategy, planning and satisfying your personal and business objectives.
Marketing is about understanding and reaching your customers to drive sales. It involves using various platforms to communicate, nurture prospects, and enhance sales and customer service. This includes social media and public relations. Branding, a key part of marketing, focuses on the unique elements like your business name, logo, colors, and fonts. It’s about how your brand makes people feel and building trust. Branding should be consistent in all customer interactions, ensuring your brand promise matches the experience.
Advertising is an aspect of marketing. Advertising is making your product known to the public or your intended audience. Classic examples are the print ads in magazines, newspapers; signs and billboards; ads run on radio; or commercials on TV. Today, ads are also online in the form of banners or videos, especially on social media.
Public relations (or PR) is how your business deals with other organizations and the general public to maintain a good reputation. Branding is the identity your business develops so people think or feel a certain way about it. In practical terms, PR tends to involve interacting with media like the newspapers and TV stations, sending out press releases, and addressing any questions or concerns the public might have about your business (such as during a crisis). Branding plays a role in PR, but has more to do with maintaining a consistent identity as a business through consistent visuals (logos, visual style, colors, fonts,) and tone (messaging and mission).