The Felice Agency.®
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Our Creative Talent. We have the heart of an artist and the brain of a scientist.
TONY FELICE
President & Chief Artist + Strategist | Founder, The Felice Agency
Brand Alchemist | Purpose-Driven Growth Architect | Trusted Guide to Visionary Leaders
I believe branding is a form of love — a way to show people how much you care by helping them feel seen, understood, and empowered.
For over 35 years, I’ve helped businesses unlock their boldest potential through intentional innovation and emotionally resonant storytelling. As the founder of The Felice Agency — recognized among the Top 10 Advertising and PR Firms in multiple industry rankings — I’ve built a reputation for helping brands grow with heart, purpose, and clarity.
Named one of the “20 People to Know in Marketing & Advertising” by the Phoenix Business Journal, a Great 48 honoree by Phoenix Magazine, and recipient of the One Community Local Hero Award, I bring a unique blend of strategic precision, artistic insight, and public-sector experience to every engagement.
From Hollywood studios to Capitol Hill, from Madison Avenue to Main Street, I’ve advised leaders, launched brands, and crafted messaging strategies that do more than drive revenue — they inspire trust, loyalty, and meaningful engagement.
We help you answer the questions that matter most:
Why should your audience care?
Why should they believe you?
Why should they trust you?
What makes you different?
And why does it matter?
Through our agency’s full-service offerings, we bring those answers to life:
Branding & Corporate Identity
Strategic Messaging & Campaign Development
Public Relations & Reputation Management
Web & App Design & Development
Social Media & Performance Marketing
AI-by™ (our signature approach blending AI with the human element)
I hold a degree in Operations Management from ASU’s Engineering School, where I graduated summa cum laude, and have completed graduate-level training through Harvard.
Outside the agency, I serve on boards and initiatives committed to health equity, design, the arts, and inclusive economic development — including appointments by Mayor Stanton and advisory roles with the Phoenix Art Museum, AIA, and the Arizona Community Foundation.
I’m also the co-host of Second Act Scratch, a podcast about reinvention, food, and finding meaning in unexpected places, and Santa Land, a grown-up fairytale podcast exploring grief, joy, and the magic of becoming.
If you’re ready to create something that’s not only beautifully built but deeply felt — let’s connect.
TIM SANFELICE
President and Director of Kept Promises
Tim is the heartbeat of the business. He manages day to day operations of the agency and is the glue that keeps us together.
Tim also manages the assets owned by Felice Agency and TFPR. Tim has a keen understanding of how things work and manages logistics, vendor relationships, and contract negotiation.
He is the face behind all of our fire department recruitment campaigns and he has successfully run programs in multiple states. He has also rescued a few state agency website's a time or two. He is an expert at deploying strategic tactics and his results are nothing short of amazing.
For more than two decades, Tim worked for OPACS, a business-to-business office supply company, as the sole Operations Manager for a multi-million dollar family-owned company.
Before OPACS, Tim worked in restaurant management.
Tim divides his time between Phoenix and San Diego. He is an avid supporter and volunteer for Local First Arizona and sources nearly all of our suppliers from locally owned-companies. In San Diego, he is one of the founding members of Don't Trash Mission Beach, a 501c3 dedicated to keeping the community of Mission Beach and its beaches clean.
ASHLEE SINGLETON
Associate Vice President, Business Operations & Publicity
Ashlee brings over 15 years of experience in business management, client relations, and advertising and marketing for publications and media groups. In her eight years in a marketing and advertising role, she established an extensive client list that evolved from her ability to create and maintain business relationships. Her clients will follow her anywhere because she has proven she works for them and uses her experience, knowledge, and intuition to do what is best for them. She will help make your business dreams a reality by working alongside you to understand your business's needs to succeed. Ashlee is a born leader who takes charge and isn’t afraid to say what she means and means what she says.
Ashlee manages all communications for the agency, ensuring every client has a business and publicity plan strategically aligned with their goals. She is passionate about relationship building and will ensure you work as a team. She will join you in taking your business from good to great.
Outside the office, Ashlee enjoys time with her wife, son, and extended family in Phoenix. Her guilty pleasures are reality TV and social media. She won't say “no” to a nice glass of red wine if you're offering. You can also find her organizing and redecorating various rooms in her home, as she likes to keep things fresh and on-trend.
MARY RABAGO
Chief Latin Market Officer, Mary Rabago - MBG Productions
Mary Rabago is the founder of MBG Productions. She runs our agency's latin market strategies and deployments. Mary is a well-known and respected bilingual public figure in Arizona, the US and on the Mexican border. Much of her career has been spent as the main news anchor at Univision stations and as a correspondent for national shows such as “Noticiero Univision” and “Primer Impacto”. She has over 20 years as a Spanish Journalist reporting local, national, and international news.
Mary’s passion and dedication is spent highlighting five critical issues that affect our daily lives: Health, Education, Politics, Immigration and Finance. With a long list of regional and national awards for her career, she has displayed great versatility embracing every role from journalist, news anchor, reporter, producer and writer.
GAVEN WALDROP
Brand Influence Manager
Gaven is a graduate of W.P. Carey School of Business at Arizona State University where she completed a B.S. in Digital and Integrated Marketing Communications. She completed her A.A. in Marketing and Public Relations from Northwest Mississippi Community college before Moving to Arizona in 2021.
Gaven's role primary roll is cross demographic communication and brand strategy. She manages the firms social media influencers as well as working on national ad campaigns producing compelling visuals and messaging that produces results.
In her Brand Identity Design course, Gaven fell in love with bringing brands to life, navigating the nuances of brand personalities and embodying them with sensory elements. She has professionally explored numerous fields from formal wear, early childhood education, and makeup artistry— all of which have diversified and sharpened her skill set.
Gaven is a creative thinker, bringing an inspired outlook and a dynamic repertoire of experiences to every task. Learning is her favorite thing to do. In her free time, she’s likely starting a new artistic hobby, going on adventures with her friends, or studying astrology. Oh— and she’s always listening to Taylor Swift!
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CAREY PENA
Podcast Production Partner and Host; President - Inspired Media 360
Carey is our partner for podcasting production for various clients and brands. She
is an Emmy Award Winning News Anchor, Host and Investigative Journalist. As Founder and CEO of Inspired Media 360, she created her dream company at the intersection of TECH and TV. Carey strives to inspire people through the stories IM360 covers, the shows and content her company creates, and the many events and charity efforts she emcees and volunteers for.
She tries to get out of her comfort zone so she can learn and grow every day.
DOREEN FANG
Chief Influencer and Director of Social Media Influence
Executive Producer Felice Agency Podcasts
Cheri is responsible for social media influencer development and positioning. She is also the Founder and Chief Creative Officer for Savor Acts® |CEO/Co-Founder and Chief Pepper Pickler
Note: This isn’t a quick two paragraph bio. So prepare yourself for a bit of a read. 😁
As a chef, creating new recipes and challenging herself to make something “better” has always been her passion. It was this passion and desire to create better hot pickled peppers that really spurred the humble beginnings of Savor Acts, along with an over abundant pepper garden, HOT ASS was created. Pickling peppers, giving them as gifts; suddenly the request to sell them started this whole journey.
Doreen’s love of food and cooking started when she was 5 years old, but her professional cooking career has spanned over 26 years. She created a boutique catering business, Apropos Culinary Artistry, with her best friend and business partner, Anna, in the San Francisco Bay Area, while in culinary school. Then later started Dining with Doreen, her food blog. She was also a finalist on the Food Network’s, The Next Food Network Star, Season 6. Since her television debut on the Food Network, she continues to share her recipes as the resident chef on The Vegas Morning Blend and on various television stations across the country. She also continues to share her lifestyle and passion for food on various social media platforms like Instagram as DiningwithDoreen, and Facebook and Twitter.
Besides food, helping others and making a positive difference in the community is something that Doreen is incredibly passionate about. When her mom passed away from lung cancer in 2002, she and her sisters took a difficult moment and turned it into something positive by creating the The Bonnie Fang Foundation™. The tremendous impact her mom made as a nurse and individual has played a major influence in Doreen’s life. Giving back to the community in multiple ways is extremely important to her.
Growing up in California to Chinese/Taiwanese immigrant parents, Chinese food was what she was predominantly raised on, and it was her desire and openness to try new foods that took her to culinary school instead of going to medical school (or becoming a professional pool player). Her mom loved eating spicy foods, which also rubbed off on Doreen (and affectionately nicknamed her mom: Spicy Girl). As a Chinese-American, Doreen loves her culture and foods, but it is her passion to learn and try new foods from diverse cultures that pushes her to expand her food knowledge. She is always cooking and trying new things and is also working on creating more unique items within the Savor Acts® family.
To her friends, Doreen has always been the unfiltered jokester that loves to laugh, listens to friends and gives advice, spending time with friends and family, and loves food! Hence the fun names each of our peppers have. She also LOVES animals! In another life, she says she would’ve either chosen to be a comedian/actor or veterinarian.
Doreen’s life motto: Life is short…be kind to one another, eat well, laugh and cherish each moment you have with those you love.
KIM FOSTER
Creative Direction Consultant, Consumer Products
Kim is our creative partner headquartered in New York City. She develops copy and creative concepts for international beauty, fashion and lifestyle brands, working directly with brands or in partnership with agencies like ours. She has extensive digital experience with specialized expertise in branding, e-commerce, social and pitch work. CLIENTS: Calvin Klein | Clé de Peau Beauté | Condé Nast Media Group | Equinox Fitness | Jarden Corp. | Jizo & Chibi Jewelry | Lancôme | Maybelline New York | Museum of the City of New York | NARS Cosmetics | New Balance | PriceWaterhouseCoopers | Shankara | Shiseido | Talbots | Theory | Ulta Beauty | Warburg Pincus | Wenner Media | Zindigo
AGENCIES & CLIENTS: Air Paris NY: Elizabeth Arden, beauty@gotham: Essie | Maybelline NY, Code and Theory: CNBC | Essie | Maybelline NY | Protein World
Geometry Global: COVERGIRL | Pantene | Point One Percent: Erno Laszlo
Publicis: Garnier
Tony and Kim have known each other for more than 15 years, having first met when they were cast in the Tempe Performing Arts Center production of Neil Simon's Rumors.
HEATHER LOCKE
Chief Web Team Officer, Hammersmith Support at the Felice Agency
Heather heads up the Web Support Team at the Felice Agency specializing in support, development and design using the Wordpress Platform.
After graduating from the University of Tennessee, Heather began her career as a web developer and quickly moved into a role of managing a team of programmers, designers, animators, and digital video producers for a wide variety of multimedia interactive corporate applications including marketing, communications and e-learning.
From there, she worked as a project manager for Fortune 1000 companies, including Subway, Disney, HBO, and Target.
This expertise led her to found Hammersmith Support, a full-service web development company focused on helping clients of all sizes move through every phase of the process: site building, hosting, and maintenance.
But most importantly, Hammersmith Support is built on a foundation of close relationships with clients. Heather seeks to know who you are, the challenges your company faces, and then use that knowledge to build a fresh, engaging, up-to-date website that reflects your organization’s core values and personality.
Heather’s design background, combined with her practical coding and server maintenance expertise, ensures clients receive the perfect combination of form and function: a contemporary, up-to-date look and user experience that is properly managed to ensure the site works smoothly and consistently.
Quote: “The most effective way to do it, is to do it.” - Amelia Earhart
CHERI HARRISON
Social Media Engagement Associate
Cheri is responsible for social media engagement across all clients and platforms. She has a 20+ year in physical therapy and medicine which helped her transition to social media because patient care and improvement is very similar to brand care and improvement.