At The Felice Agency, we don’t just market brands—we raise them. We build movements, shift culture, and carve out space in crowded markets by delivering strategic clarity wrapped in creative brilliance. For more than 35 years, we’ve helped companies find their truth, express their story, and connect with audiences in ways that are bold, emotional, and real.

We are led by founder Tony Felice, a trusted advisor to visionary brands, celebrated strategist, and creative force whose own story—from Hollywood to Capitol Hill to the frontlines of advocacy—has shaped a unique perspective that integrates art, science, and belief.

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And most of all: love.

 

Because we believe love is the most powerful force in business.

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Love for the people you serve. Love for the work you do. Love for the possibilities that emerge when you stop chasing trends and start standing in truth.

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That’s the secret behind our results. And it’s what makes us different.

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Where We Thrive:

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Firefighter Recruitment & Fire Department Marketing

We are proud to be one of the leading marketing agencies in the nation supporting fire service recruitment. Since 2017, The Felice Agency has worked with more than 300 volunteer and combination departments across the country. We’ve partnered with national and state-level organizations—including the International Association of Fire Chiefs (IAFC), the National Volunteer Fire Council (NVFC), the Virginia Fire Chiefs Association (VFCA), and the North Carolina Association of Fire Chiefs (NCAFC)—to design campaigns that not only fill boots, but also reignite purpose.

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We’ve transformed the way fire departments think about messaging, branding, and community engagement. From creating recruitment-centric websites and onboarding materials to custom video production, exhibit concept and design, targeted digital ads, and real-time support, our fire service clients consistently exceed their recruitment goals.

Why? Because we understand what’s at stake. And because we know how to turn missions into movements.

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Healthcare, Medicine, and Science

The healthcare landscape is complex—especially when it comes to consumer trust, evolving technologies, regulatory considerations, and emotionally driven decision-making. At The Felice Agency, we distill these complexities into clear, empathetic messaging that resonates.

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We’ve worked with physicians, clinics, med spas, researchers, biotech firms, and app developers to launch and grow transformative healthcare solutions. From patient-first messaging platforms to HIPAA-compliant influencer marketing, we combine precision with compassion to deliver results in a space where trust is everything.

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Whether launching a healthtech startup, rebranding a regenerative medicine clinic, or navigating privacy and compliance for an app like WisePatientAI, we help healthcare innovators lead with integrity, vision, and impact.

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Technology & Innovation

We’re not intimidated by complex systems or disruptive technologies—we speak their language and translate them into value propositions that matter.

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Our work spans AI integration, SaaS platforms, managed IT services, cybersecurity, quantum concepts, and more. We’ve helped companies like Visory (formerly Adopt Technologies) position themselves for acquisition, growth, and category leadership. Our messaging hierarchy is rooted in truth, trust, and transformation—showing audiences not just what a company does, but why it matters.

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From simplifying technical jargon to turning abstract ideas into brand-defining metaphors (like elephants for data protection), we specialize in illuminating the human side of tech.

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Retail, Lifestyle & Package Design

We help brands pop on the shelf, online, and in culture. Our award-winning creative disrupts physical and virtual spaces—pulling customers in, evoking emotional response, and driving measurable outcomes.

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Whether it’s food, fashion, home goods, or giftables, our team understands the intersection of visual identity, packaging psychology, and customer experience. We craft cohesive brand systems that extend from logo and package to pop-up events, social campaigns, and experiential design.

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We’ve launched new brands, rebranded legacy companies, and developed visual strategies that deliver not just attention—but intention.

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B2B & Professional Services

 

Even the most logic-driven sectors—finance, law, consulting, logistics—need emotional connection to grow.

We help B2B and professional service firms articulate their difference in a crowded, credibility-driven space. Our messaging work starts with foundational truths and evolves into narratives that make complex offerings feel human, urgent, and indispensable.

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Whether you’re targeting partners, investors, clients, or internal stakeholders, we align your messaging with your market reality and your organizational soul. We build brands that sell with clarity and lead with heart.

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What We Specialize In:

• Brand Strategy & Identity

• Strategic Messaging Development

• Public Relations & Reputation Management

• Social Media Marketing & Performance Campaigns

• Website Design & Development

• Exhibit Concept and Design

• Packaging, Print & Display Design

• Campaign Planning & Execution

• Video Production & Digital Advertising

• AI-Enhanced Creative Strategy (AI-by with the human element)

• Disruptive Art That Transforms Spaces & Drives Results

 

Our Methodology: The Funnel of Belief & The S Curve of Innovation

 

At the Felice Agency, we’ve developed our own business philosophy rooted in a Maslow-inspired messaging hierarchy: “Why should I care? Why should I believe you? Why should I trust you? What makes you different? So what?”

 

This hierarchy helps us design messaging strategies that resonate deeply with audiences—from top-of-funnel awareness to long-term loyalty and advocacy.

 

But we don’t stop there.

 

We guide our clients through what we call the S Curve of Innovation: a model that shows how brands rise, plateau, and must evolve—or risk decline. By understanding this pattern, our clients can identify the “flashpoints” where innovation, authenticity, and love for the customer must intersect.

 

That’s why our campaigns ask more questions than they answer—because people don’t just buy features. They buy belief.

We help you build that belief. And we do it with care, intelligence, and an uncompromising sense of wonder.

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Why It Works

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At the core of everything we do is a belief in love as a business principle. Love is not soft. Love is strategy. It shows up in the way we listen, the way we lead, and the way we make your customers feel seen, heard, and valued.

When You Work With Us, You Can Expect:

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• Creative that disrupts and delivers

• Messaging rooted in purpose and psychology

• Strategy that’s scalable and intentional

• Collaboration grounded in listening, not ego

• A process that is equal parts art, science, and belief
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When you work with The Felice Agency, you’re not just getting an agency. You’re getting a partner. A co-creator. A guide who knows how to help you reach the people who need what only you can offer.
 

And we’re just getting started.