What are we hoping to accomplish?
Before we even begin we need to know what is your primary objective.
Are you seeking to be acquired in a certain amount of time?
Are you expanding into new markets?
Are you experiencing stagnant growth?
Are you looking to redefine or reimagine your brand?
Do you need help with everything or just a part of the entire marketing spectrum?
What is your heart's desire?
We'll also need to know:
What have you done before?
What is working?
What has not worked?
Are you prepared to dedicate at least 5% of your gross sales to marketing?
Do you have an internal team or will we be doing everything?
What projects are you currently working on?
What criteria are you basing your decision on?