The Felice Agency.®

We were hired by this bespoke canvas bag manufacturer to design a brand that would resonate with the family boating and mid-market marine community. These bags will be sold in retail stores in Cape Cod including Martha's Vineyard and Nantucket Island.  

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We began by leaning in to the fish and the combination of fonts and approach that feel like a higher end item one would find in those store.  After designing the logo, we built a new website, and prepared a marketing strategy to enter this market and flourish.

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