The Felice Agency.®

Please join us in welcoming Doreen Fang to the Felice Agency! Doreen will serve as the Chief Influencer and Director of Influencer...

Thank you to Agility PR for running the story in which our President, Tony Felice, is quoted about how to maximize returns on influencer marketing and what brands and agencies should do to prepare for this new marketing platform. Authenticity is king. Much as product placements often elicited more groans than sales, influencer marketing can feel stilted and fake. It is essential to be as creative but also as transparent as possible. A recent survey revealed that 73 percent of