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The Felice Agency.®


Why Strong Business Branding Matters for Growth
Branding is more than visuals—it’s the emotional architecture of your business. In this thought piece, Tony Felice explores branding as an act of love and innovation, introducing a framework that blends strategic clarity with soulful expression.
Jul 25 min read


The Key Elements of Building a Strong Business Identity
Creating a business identity is critical for any entrepreneur or company wanting to make a mark in their industry. A strong business...
Jun 94 min read


The Gift of Marketing
The holiday season is a time for giving, connection, and reflection.
Dec 18, 20242 min read


From Empathy to Empowerment—A Modern Philosophy for Branding Success
We’re not just here to market; we’re here to make an impact, trust our intuition, and empower our clients to succeed.
Aug 22, 20242 min read


Subway Takes Customers to the Skies in New Campaign
This story was originally brought to us by the talented team at Design Rush: Subway, the renowned global sandwich chain, is taking its...
Oct 25, 20232 min read


Empowering Small Businesses: Essential Branding Tools for Beginners
We understand that as a small business owner, you're often wearing multiple hats, including that of your brand's chief architect....
Oct 23, 20231 min read


What Type of Marketing Agency Should an eCommerce Company Hire?
In the fast-paced world of eCommerce, having a solid marketing strategy is essential for driving sales, attracting new customers, and...
Aug 21, 20231 min read


Brand Building vs. Performance Marketing: Understanding the Differences
Brand Building vs. Performance Marketing As a business owner, you may have heard the terms "brand building" and "performance marketing"...
May 2, 20233 min read


The best marketing company in Phoenix. Our secret.
At the Felice Agency, we pride ourselves on being best marketing company in phoenix and branding agency in the Phoenix Metropolitan Area....
May 1, 20232 min read


Marketing Secret: Advertise everything you do.
Every discrete component of your communication program has the right to be special. --Tony Felice Here, a simple white paper has been...
Sep 12, 20222 min read


How Rebranding a Company Can Lead to a Long-Term Growth
One of our collaboration partners DesignRush.com recently published an article: How Rebranding a Company Can Lead to a Long-Term Growth....
Aug 25, 202211 min read


Rebranding? There's a process for that.
Recently, collaborator of the Felice Agency, DesignRush.com published an article: Rebranding Your Business: How to Rebrand a Company and...
Aug 23, 20228 min read


Breathtaking
This is one of the most masterful pieces of contemporary commercial art that I have seen in years. To be able to convey emotion and the...
Aug 26, 20211 min read


Everything is a Movement
An interesting thing happens when you tap into people's belief systems. They take notice.
Sep 11, 20204 min read


Marketing Secret 12. Humility in Greatness
When someone comes in contact with your advertising these are the three things on their mind, in this order:
Aug 28, 20202 min read


Marketing Secret 11: Simplicity is EVERYTHING
The purpose of advertising is to make someone FEEL something relevant about who you are.
Aug 18, 20202 min read


Marketing Secret No. 10 A BRAND has DNA.
How can you integrate four brands into one campaign?
Aug 5, 20202 min read


Marketing Secret No. 7 - Sometimes the Strategy is Simply Make it Beautiful
A look at how making something beautiful can be a strategy in an of itself.
Jun 29, 20202 min read


Marketing Secret 6 - Hot Singles
Marketing Secret - Storytelling to generate sales.
Jun 19, 20201 min read


Marketing Secret No. 5 -- Innuendo and Storytelling
The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp
Jun 12, 20203 min read
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