The Felice Agency.®

Branding is more than visuals—it’s the emotional architecture of your business. In this thought piece, Tony Felice explores branding as an act of love and innovation, introducing a framework that blends strategic clarity with soulful expression.

Creating a business identity is critical for any entrepreneur or company wanting to make a mark in their industry. A strong business...

The holiday season is a time for giving, connection, and reflection.

We’re not just here to market; we’re here to make an impact, trust our intuition, and empower our clients to succeed.

This story was originally brought to us by the talented team at Design Rush: Subway, the renowned global sandwich chain, is taking its...

We understand that as a small business owner, you're often wearing multiple hats, including that of your brand's chief architect....

In the fast-paced world of eCommerce, having a solid marketing strategy is essential for driving sales, attracting new customers, and...

Brand Building vs. Performance Marketing As a business owner, you may have heard the terms "brand building" and "performance marketing"...

At the Felice Agency, we pride ourselves on being best marketing company in phoenix and branding agency in the Phoenix Metropolitan Area....

Every discrete component of your communication program has the right to be special. --Tony Felice Here, a simple white paper has been...

One of our collaboration partners DesignRush.com recently published an article: How Rebranding a Company Can Lead to a Long-Term Growth....

Recently, collaborator of the Felice Agency, DesignRush.com published an article: Rebranding Your Business: How to Rebrand a Company and...

This is one of the most masterful pieces of contemporary commercial art that I have seen in years. To be able to convey emotion and the...

An interesting thing happens when you tap into people's belief systems. They take notice.

When someone comes in contact with your advertising these are the three things on their mind, in this order:

The purpose of advertising is to make someone FEEL something relevant about who you are.

How can you integrate four brands into one campaign?

A look at how making something beautiful can be a strategy in an of itself.

Marketing Secret - Storytelling to generate sales.

The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp