The Felice Agency.®

It’s one thing for people to feel something about your brand. The critical next step is how they respond to that feeling. Whether it’s donating, showing up, renewing a contract, or choosing your product over another, that is where impact becomes income, and where trust becomes the driver of your bottom line.

Branding is more than visuals—it’s the emotional architecture of your business. In this thought piece, Tony Felice explores branding as an act of love and innovation, introducing a framework that blends strategic clarity with soulful expression.

The holiday season is a time for giving, connection, and reflection.

For years, marketers seemed to overlook Generation X—until now. Gen X is shaped by a blend of cynicism, independence, and resourcefulness.

This story was originally brought to us by the talented team at Design Rush: Subway, the renowned global sandwich chain, is taking its...

We understand that as a small business owner, you're often wearing multiple hats, including that of your brand's chief architect. Building a strong brand doesn't always require the budget of a big agency (though we believe in the philosophy: "If this identity is meant to make you millions, shouldn't you invest more than a few dollars into it?" Nonetheless, with the right tools, you can DIY your way to a brand identity. Our friends at @designrush introduce you to some invaluab

One of our collaboration partners DesignRush.com recently published an article: How Rebranding a Company Can Lead to a Long-Term Growth. We include their thought leadership here as well as our own. Chances are that you have an idea of the power of branding and what it can do for your company's success. After all, most of the companies you can name off the top of your head are household names because of their branding. At present, it's even easier to discover and connect with

Recently, collaborator of the Felice Agency, DesignRush.com published an article: Rebranding Your Business: How to Rebrand a Company and...

We are so fortunate to work with some amazing people. Carey Pena and Tony go back more than 15 years telling stories together and now we have the privilege of being on her team to help her personal brand flourish. Here is the art we've created for her new podcast. As a former anchor of 3TV, Carey brings her passion for powerful, meaningful, solution-based storytelling with her heart. She has founded the Center for Positive Media that houses several companies and her business

The age-old adage, "The world is owned by those who show up." could not be more accurate to describe the next guest on our show, premiering June 3rd, 2022. Jenny Poon is a serial entrepreneur and the founder of two resources that have changed the face of entrepreneurism: HUUB a city-wide virtual platform for entrepreneurs for on-demand training and access to experts available for free through the support of participating city's funding and Co-Hoots a purpose-driven coworking

We are delighted to announce that our author Christopher LaPrath's book Trestle Creek, Things the Dead Fear has been re-released with a new book cover, designed by our very own Tony Felice. If you have not read this tale, you are in for a treat. Be transported back in time as Chris grapples with an abusive father AND the dead who inhabit his childhood home. What ensues is a tale of terror and triumph and all the things that led to Chris becoming the divinely inspired intuitiv

The Felice Agency has been recognized among the 25 Best Branding Agencies In Phoenix in 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. After evaluating and analyzing the Felice Agency's performance with some of the most prominent brands in the US, the online platform gave us a spot among the most reputable agencies in Phoenix. The Felice Agen

How can you integrate four brands into one campaign?

The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp

Your brand is intended to represent your heart, and it's intended to make you a lot of money. Why would one half-ass that? Or spend five dol

NEWS RELEASE ADOPT TECHNOLOGIES NAMED TO FORBES MAGAZINE’S LIST OF THE BEST MANAGEMENT CONSULTING FIRMS IN AMERICA The only IT company...

We are thrilled to launch the new Kelly Walsh Consulting Brand and New Website. Tony and Kelly have been friends for decades. Kelly has mentored Tony in his business, leadership skills and personal growth and Tony has helped Kelly with her business development, brand development, marketing and creative design. Together they have created some amazing things. When they are on their weekly Google Hangout we call it the Masterminds because through their laughter and joy they re

We are incredibly excited to announce the rebranding project for Adopt Technologies. A few times a year, Tony is hired as a CMO for a...

We recently competed for a public relations contract in North Carolina for the North Carolina Fire Chief's Association and the International Fire Chief's Association for a recruitment campaign for volunteer firefighters. Nationally there is a desperate need for volunteer firefighters as more than 90% of fire departments nationwide are either all voluntary or mostly voluntary. A startling statistic in NC was recently released: according to the NCFCA there is a fire-related dea

When we were hired by the Arizona State Fair to first measure public perception and then shift it to create a more positive image for the ic