The Felice Agency.®

It’s one thing for people to feel something about your brand. The critical next step is how they respond to that feeling. Whether it’s donating, showing up, renewing a contract, or choosing your product over another, that is where impact becomes income, and where trust becomes the driver of your bottom line.

Recruiting and retaining qualified firefighters is paramount for the success and effectiveness of any fire department. In an era where traditional recruitment methods often fall short, it's essential for fire departments to embrace innovative marketing strategies and leadership solutions. That's where Felice Agency comes in. With a deep understanding of the unique challenges faced by fire departments, Felice Agency offers a tailored approach to fire department recruitment mar

Brand Building vs. Performance Marketing As a business owner, you may have heard the terms "brand building" and "performance marketing" thrown around in marketing circles. While both strategies are important for achieving marketing success, they serve different purposes and require different approaches. In this post, we'll explain the difference between brand building and performance marketing and why hiring a consultant like the Felice Agency is important for businesses. In

At the Felice Agency, we pride ourselves on being best marketing company in phoenix and branding agency in the Phoenix Metropolitan Area....

Every discrete component of your communication program has the right to be special. --Tony Felice Here, a simple white paper has been...

One of our collaboration partners DesignRush.com recently published an article: How Rebranding a Company Can Lead to a Long-Term Growth. We include their thought leadership here as well as our own. Chances are that you have an idea of the power of branding and what it can do for your company's success. After all, most of the companies you can name off the top of your head are household names because of their branding. At present, it's even easier to discover and connect with

Recently, collaborator of the Felice Agency, DesignRush.com published an article: Rebranding Your Business: How to Rebrand a Company and...

We are thrilled to bring on SKU Distribution in Chandler Arizona as our newest client. SKU is a modern fulfillment and distribution warehouse facility in Chandler. They currently have 80,000 square feet available for retailers and e-commerce businesses seeking a partner they can trust. One of their key messages to retailers and e-commerce companies is: "You make the promises and we fulfill them." Nothing resonates more with us than that. Our job is to make sure the impact of

We are proud and excited to announce that we have made the Phoenix Business Journal Book of Lists for the top LGBTQ owned businesses in...

Marketing Secret - Storytelling to generate sales.

The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp

Your brand is intended to represent your heart, and it's intended to make you a lot of money. Why would one half-ass that? Or spend five dol

Find out the number one growth hack for restaurants from Tony Felice garnered from 35 years of experience growing restaurants.

We are thrilled to launch the new Kelly Walsh Consulting Brand and New Website. Tony and Kelly have been friends for decades. Kelly has mentored Tony in his business, leadership skills and personal growth and Tony has helped Kelly with her business development, brand development, marketing and creative design. Together they have created some amazing things. When they are on their weekly Google Hangout we call it the Masterminds because through their laughter and joy they re

We are incredibly excited to announce the rebranding project for Adopt Technologies. A few times a year, Tony is hired as a CMO for a...

Super excited to launch Polly Cunningham Mitchell's new website. Polly is more than a real estate agent, she is an urban lifestyle...

We recently competed for a public relations contract in North Carolina for the North Carolina Fire Chief's Association and the International Fire Chief's Association for a recruitment campaign for volunteer firefighters. Nationally there is a desperate need for volunteer firefighters as more than 90% of fire departments nationwide are either all voluntary or mostly voluntary. A startling statistic in NC was recently released: according to the NCFCA there is a fire-related dea

When we were hired by the Arizona State Fair to first measure public perception and then shift it to create a more positive image for the ic

As the owner of the agency I don't get to design as often as I like, but when I do I sure have fun. Take for example this restaurant. It was stuffy, considered an expensive special occasion venue. Our challenge was to turn it into an elevated, every day fine dining restaurant. With all things serious, the best thing to do is infuse humor. Here we use the irony of the classic Flagstaff hipster to make fun of ourselves. The result: sustained growth over the last year we've had

We recently updated our website to describe the ways we can create together. After 10 years in business we've learned a lot about what works and what doesn't especially for restaurants. We have a great track record of increasing sales for our clients restaurant businesses somewhere between 35% and more than 100% in the first year when they trust our instincts and work collaboratively to promote their business. Recently we were given the daunting task of creating the brands fo