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The Felice Agency.®


Ignite Your Fire Department's Recruitment & Marketing Potential
Recruiting and retaining qualified firefighters is paramount for the success and effectiveness of any fire department. In an era where...
Jun 12, 20232 min read


Brand Building vs. Performance Marketing: Understanding the Differences
Brand Building vs. Performance Marketing As a business owner, you may have heard the terms "brand building" and "performance marketing"...
May 2, 20233 min read


The best marketing company in Phoenix. Our secret.
At the Felice Agency, we pride ourselves on being best marketing company in phoenix and branding agency in the Phoenix Metropolitan Area....
May 1, 20232 min read


Marketing Secret: Advertise everything you do.
Every discrete component of your communication program has the right to be special. --Tony Felice Here, a simple white paper has been...
Sep 12, 20222 min read


How Rebranding a Company Can Lead to a Long-Term Growth
One of our collaboration partners DesignRush.com recently published an article: How Rebranding a Company Can Lead to a Long-Term Growth....
Aug 25, 202211 min read


Rebranding? There's a process for that.
Recently, collaborator of the Felice Agency, DesignRush.com published an article: Rebranding Your Business: How to Rebrand a Company and...
Aug 23, 20228 min read


Fulfilling Promises is Good Business
We are thrilled to bring on SKU Distribution in Chandler Arizona as our newest client. SKU is a modern fulfillment and distribution...
Apr 15, 20221 min read


It's More Than Just Making The List
We are proud and excited to announce that we have made the Phoenix Business Journal Book of Lists for the top LGBTQ owned businesses in...
Jan 13, 20211 min read


Marketing Secret 6 - Hot Singles
Marketing Secret - Storytelling to generate sales.
Jun 19, 20201 min read


Marketing Secret No. 5 -- Innuendo and Storytelling
The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp
Jun 12, 20203 min read


Marketing Secret No. 4 - Branding 101
Your brand is intended to represent your heart, and it's intended to make you a lot of money. Why would one half-ass that? Or spend five dol
May 29, 20203 min read


Number One Growth Hack for Restaurants
Find out the number one growth hack for restaurants from Tony Felice garnered from 35 years of experience growing restaurants.
Feb 6, 20202 min read


Kelly Walsh Consulting Brand Development
We are thrilled to launch the new Kelly Walsh Consulting Brand and New Website. Tony and Kelly have been friends for decades. Kelly has...
Mar 1, 20191 min read


The Elephant in the Room
We are incredibly excited to announce the rebranding project for Adopt Technologies. A few times a year, Tony is hired as a CMO for a...
Jul 25, 20181 min read


New Life + Different View
Super excited to launch Polly Cunningham Mitchell's new website. Polly is more than a real estate agent, she is an urban lifestyle...
Jul 18, 20181 min read


Using fire to recruit for fire
We recently competed for a public relations contract in North Carolina for the North Carolina Fire Chief's Association and the...
Jun 26, 20181 min read


Adding Sizzle to the State Fair
When we were hired by the Arizona State Fair to first measure public perception and then shift it to create a more positive image for the ic
Jun 19, 20182 min read


Let humor be your guide
As the owner of the agency I don't get to design as often as I like, but when I do I sure have fun. Take for example this restaurant. It...
May 1, 20181 min read


Something to munch on.
We recently updated our website to describe the ways we can create together. After 10 years in business we've learned a lot about what...
Mar 22, 20181 min read


Focus on a Facelift
As a major sponsor of Focus on Lyme we provide communications and design work for this important non profit working to accurately...
Dec 19, 20171 min read
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