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Tony Felice
- Jun 26, 2018
- 1 min
Using fire to recruit for fire
We recently competed for a public relations contract in North Carolina for the North Carolina Fire Chief's Association and the International Fire Chief's Association for a recruitment campaign for volunteer firefighters. Nationally there is a desperate need for volunteer firefighters as more than 90% of fire departments nationwide are either all voluntary or mostly voluntary. A startling statistic in NC was recently released: according to the NCFCA there is a fire-related dea
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Tony Felice
- Apr 13, 2018
- 3 min
Your What is not your Why
Often when I ask people what is their "why," they will tell me what they do. Or worse, they look scared and confused and have no idea how to answer my question. Once they hear why their "why" is so important in defining their brand that's where they start heading for the weeds with a deer-in-the-headlights look of panic. But it's not that difficult. Here's an example: I am a real estate agent because I believe in really great customer service? Is that a why? Mmmmm kind of.
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Tony Felice
- Apr 12, 2018
- 1 min
Real Estate Marketing - It's your why
On April 12, Tony will speak to more than a hundred real estate professionals about real estate marketing. Do you want to know the secret to real estate marketing? It's starts with your why. That can be overwhelming for some and very easy for others. Thank you to Mike Weinstein from Six Figure Mindshift for this opportunity. The secret to great marketing begins with a fully understood and articulated brand. What does that mean? It means that all the art related to a business
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Tony Felice
- Jul 18, 2017
- 1 min
Expansion to San Diego
As we grow our Agency and expand into the San Diego market, we first settled in Mission Beach for a new residence so that we could be near the water and be inspired by nature. So much of branding and story telling is related to incorporating the natural world into images and designs. In particular I am inspired by plants. The Fibonacci magic of repeating lines and perfect shapes in fractal perfection I seek to reproduce in designs. There is a term called ontological semiosis.
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