The Felice Agency.®

At The Felice Agency, we transform fire department recruitment into community-driven movements. With a heart-first approach and a proven track record across 300+ departments, we help you reach, inspire, and retain the volunteers your community depends on.

Recruiting and retaining qualified firefighters is paramount for the success and effectiveness of any fire department. In an era where traditional recruitment methods often fall short, it's essential for fire departments to embrace innovative marketing strategies and leadership solutions. That's where Felice Agency comes in. With a deep understanding of the unique challenges faced by fire departments, Felice Agency offers a tailored approach to fire department recruitment mar

We recently competed for a public relations contract in North Carolina for the North Carolina Fire Chief's Association and the International Fire Chief's Association for a recruitment campaign for volunteer firefighters. Nationally there is a desperate need for volunteer firefighters as more than 90% of fire departments nationwide are either all voluntary or mostly voluntary. A startling statistic in NC was recently released: according to the NCFCA there is a fire-related dea