Retargeting? Be diligent and aware.
If you are using a digital re-marketer to syndicate display ads across their partner network, you should know that those ads will appear anywhere and everywhere the digital company has access across its network. That means your ad may appear on a controversial or fake news site that your customers may find objectionable. Many of the re-marketers allow you to provide a list of URL exclusions so that your ads do not appear on those websites but you typically have to do the work