The Felice Agency.®

Every marketing agency eventually reaches a point where multiple generations are sitting around the same brainstorming table, interpreting the internet through entirely different cultural lenses. At our agency, this usually looks something like this: Millennial Marketing Team: “Before we participate in this trend, we need to evaluate whether it aligns with the brand voice, supports long-term strategy, resonates with the audience, and contributes meaningful engagement.” Gen Z

For years, marketers seemed to overlook Generation X—until now. Gen X is shaped by a blend of cynicism, independence, and resourcefulness.