The Felice Agency.®

Branding is more than visuals—it’s the emotional architecture of your business. In this thought piece, Tony Felice explores branding as an act of love and innovation, introducing a framework that blends strategic clarity with soulful expression.

Join Us on the Journey: Introducing the Second Act Scratch Podcast. We are thrilled to announce the launch of the Second Act Scratch...

Whether it's figuring out how to use artificial intelligence programs within the scope of what they do or deciding how much influence...

At the Felice Agency, we pride ourselves on being best marketing company in phoenix and branding agency in the Phoenix Metropolitan Area....

Our founder, Tony Felice appears in this year's edition of AZBusiness Leaders by AZBigMedia. The leaders profiled in the pages of this magazine were selected from a pool of more than 5000 of the most innovative entrepreneurs, and the best and brightest, Arizona business leaders in healthcare, marketing, real estate, construction, education, banking, finance, manufacturing, technology and law. Over the course of several meetings, those 5000 leaders were paired down to 500 nam

Once again, Expertise.com has listed us as one of the best Advertising Agencies in Phoenix. Over the years we have won many accolades for our work. We believe in the power of storytelling and the role that emotion plays in telling that story. In advertising, you have a nano-second to convey a whole host of emotions, the primary emotion being trust. As commercial artists we have a big job to do. We have to communicate all the features and benefits of the client while at the sa

Please join us in welcoming Doreen Fang to the Felice Agency! Doreen will serve as the Chief Influencer and Director of Influencer...

Thank you to Agility PR for running the story in which our President, Tony Felice, is quoted about how to maximize returns on influencer marketing and what brands and agencies should do to prepare for this new marketing platform. Authenticity is king. Much as product placements often elicited more groans than sales, influencer marketing can feel stilted and fake. It is essential to be as creative but also as transparent as possible. A recent survey revealed that 73 percent of

On today's show, Tony sits down with host Julia McLaughlin on the Agency Tool Kit Podcast to talk about his experience in Agency life and...

We are thrilled to have been recognized again by Design Rush as among one of the 30 best agencies in the categories of Package Design Companies and Public Relations Firms. Design Rush analyzes and ranks hundreds of agencies to help brands find top full-service agencies, web design companies, digital marketing firms & top technology companies. Businesses need to find professional partners who have the necessary knowledge, trustworthy team members and proven track record of su

The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp

A self-described reluctant activist, Tony was recently recognized by One Community at it's Spotlight on Success Luncheon as a Local Hero....

Thanks Phoenix Business Journal and @haley ringle for reaching out to me for comment about the Massage Envy Crisis. My esteemed colleagues and I who are quoted in the story agree that swift action is necessary to protect the public, assist the victims and be absolutely transparent about why they didn't respond sooner and how they are planning to move forward both in working with law enforcement and the respecting the customers they hope to keep. Here are my full comments and

When I was diagnosed with Lyme disease after 24 months of seeing specialist after specialist who could not tell me what was wrong with...