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The Felice Agency.®


Using fire to recruit for fire
We recently competed for a public relations contract in North Carolina for the North Carolina Fire Chief's Association and the International Fire Chief's Association for a recruitment campaign for volunteer firefighters. Nationally there is a desperate need for volunteer firefighters as more than 90% of fire departments nationwide are either all voluntary or mostly voluntary. A startling statistic in NC was recently released: according to the NCFCA there is a fire-related dea
Jun 26, 20181 min read


Adding Sizzle to the State Fair
When we were hired by the Arizona State Fair to first measure public perception and then shift it to create a more positive image for the ic
Jun 19, 20182 min read
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