Our very own Tony Felice is quoted in this article that discusses recent global faux pas of individuals (Ryan Lochtee) and brands (Wells Fargo). One mis-step during a crisis can set a brand back years and millions of dollars in sales, endorsements or good will. Read more at: http://www.bizjournals.com/phoenix/news/2016/10/07/dealing-with-the-heat-crisis-communication-is-a.html