The Felice Agency.®

I’ve understood that Marketing, while often labeled a science, is fundamentally an art. This realization didn’t come quickly.

Recruiting and retaining qualified firefighters is paramount for the success and effectiveness of any fire department. In an era where...

Brand Building vs. Performance Marketing As a business owner, you may have heard the terms "brand building" and "performance marketing"...

Thank you to Agility PR for running the story in which our President, Tony Felice, is quoted about how to maximize returns on influencer...

One of our collaboration partners DesignRush.com recently published an article: How Rebranding a Company Can Lead to a Long-Term Growth....

This is one of the most masterful pieces of contemporary commercial art that I have seen in years. To be able to convey emotion and the...

An interesting thing happens when you tap into people's belief systems. They take notice.

The purpose of advertising is to make someone FEEL something relevant about who you are.

How can you integrate four brands into one campaign?

The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp

Your brand is intended to represent your heart, and it's intended to make you a lot of money. Why would one half-ass that? Or spend five dol

I attended a very informative class today offered by Harvard University on leadership during a crisis (in particular COVID-19) and a...

Find out the number one growth hack for restaurants from Tony Felice garnered from 35 years of experience growing restaurants.

We are thrilled to launch the new Kelly Walsh Consulting Brand and New Website. Tony and Kelly have been friends for decades. Kelly has...

When we were hired by the Arizona State Fair to first measure public perception and then shift it to create a more positive image for the ic

As the owner of the agency I don't get to design as often as I like, but when I do I sure have fun. Take for example this restaurant. It...

Often when I ask people what is their "why," they will tell me what they do. Or worse, they look scared and confused and have no idea how...

On April 12, Tony will speak to more than a hundred real estate professionals about real estate marketing. Do you want to know the...

We recently updated our website to describe the ways we can create together. After 10 years in business we've learned a lot about what...

Thanks Phoenix Business Journal and @haley ringle for reaching out to me for comment about the Massage Envy Crisis. My esteemed...