Tony FeliceAug 26, 20211 minBreathtakingThis is one of the most masterful pieces of contemporary commercial art that I have seen in years. To be able to convey emotion and the...
Tony FeliceSep 11, 20204 minEverything is a MovementAn interesting thing happens when you tap into people's belief systems. They take notice.
Tony FeliceAug 18, 20202 minMarketing Secret 11: Simplicity is EVERYTHINGThe purpose of advertising is to make someone FEEL something relevant about who you are.
Tony FeliceAug 6, 20202 minMarketing Secret No. 10 A BRAND has DNA.How can you integrate four brands into one campaign?
Tony FeliceJun 12, 20203 minMarketing Secret No. 5 -- Innuendo and StorytellingThe more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp
Tony FeliceMay 29, 20203 minMarketing Secret No. 4 - Branding 101Your brand is intended to represent your heart, and it's intended to make you a lot of money. Why would one half-ass that? Or spend five dol
Tony FeliceApr 17, 20202 minLeadership during CrisisI attended a very informative class today offered by Harvard University on leadership during a crisis (in particular COVID-19) and a...
Tony FeliceFeb 6, 20202 minNumber One Growth Hack for RestaurantsFind out the number one growth hack for restaurants from Tony Felice garnered from 35 years of experience growing restaurants.
Tony FeliceMar 1, 20191 minKelly Walsh Consulting Brand DevelopmentWe are thrilled to launch the new Kelly Walsh Consulting Brand and New Website. Tony and Kelly have been friends for decades. Kelly has...
Tony FeliceJun 20, 20182 minAdding Sizzle to the State FairWhen we were hired by the Arizona State Fair to first measure public perception and then shift it to create a more positive image for the ic
Tony FeliceMay 1, 20181 minLet humor be your guideAs the owner of the agency I don't get to design as often as I like, but when I do I sure have fun. Take for example this restaurant. It...
Tony FeliceApr 13, 20183 minYour What is not your WhyOften when I ask people what is their "why," they will tell me what they do. Or worse, they look scared and confused and have no idea how...
Tony FeliceApr 12, 20181 minReal Estate Marketing - It's your whyOn April 12, Tony will speak to more than a hundred real estate professionals about real estate marketing. Do you want to know the...
Tony FeliceMar 22, 20181 minSomething to munch on.We recently updated our website to describe the ways we can create together. After 10 years in business we've learned a lot about what...
Tony FeliceNov 28, 20173 minOne Kink that Won't be Massaged Out Anytime SoonThanks Phoenix Business Journal and @haley ringle for reaching out to me for comment about the Massage Envy Crisis. My esteemed...
Tony FeliceOct 3, 20172 minSmall Event PR: ShudderI will tell you that event PR is one of the most difficult things a person can do. Too often people make the mistake of thinking that...
Tony FeliceSep 28, 20172 minLight boxes and Lit Art DirectorsOne of the best parts of owning an agency is being picky about who we work with. We've been customers of Tinderbox and The Annex Cocktail...
Tony FeliceJul 18, 20171 minExpansion to San DiegoAs we grow our Agency and expand into the San Diego market, we first settled in Mission Beach for a new residence so that we could be...