The Felice Agency.®

At The Felice Agency, we transform fire department recruitment into community-driven movements. With a heart-first approach and a proven track record across 300+ departments, we help you reach, inspire, and retain the volunteers your community depends on.

We’re not just here to market; we’re here to make an impact, trust our intuition, and empower our clients to succeed.

I’ve understood that Marketing, while often labeled a science, is fundamentally an art. This realization didn’t come quickly.

We are a quality-driven agency that believes in the power of connection with people, our work, and our communities.

Join Us on the Journey: Introducing the Second Act Scratch Podcast. We are thrilled to announce the launch of the Second Act Scratch...

This story was originally brought to us by the talented team at Design Rush: Subway, the renowned global sandwich chain, is taking its...

In the fast-paced world of eCommerce, having a solid marketing strategy is essential for driving sales, attracting new customers, and fostering brand loyalty. While many eCommerce companies understand the importance of marketing, not all have the resources or expertise to handle it in-house. This is where marketing agencies come into play. But with a plethora of options available, how do you choose the right marketing agency for your eCommerce business? In this blog post, we'

Brand Building vs. Performance Marketing As a business owner, you may have heard the terms "brand building" and "performance marketing" thrown around in marketing circles. While both strategies are important for achieving marketing success, they serve different purposes and require different approaches. In this post, we'll explain the difference between brand building and performance marketing and why hiring a consultant like the Felice Agency is important for businesses. In

At the Felice Agency, we pride ourselves on being best marketing company in phoenix and branding agency in the Phoenix Metropolitan Area....

Our founder, Tony Felice appears in this year's edition of AZBusiness Leaders by AZBigMedia. The leaders profiled in the pages of this magazine were selected from a pool of more than 5000 of the most innovative entrepreneurs, and the best and brightest, Arizona business leaders in healthcare, marketing, real estate, construction, education, banking, finance, manufacturing, technology and law. Over the course of several meetings, those 5000 leaders were paired down to 500 nam

Once again, Expertise.com has listed us as one of the best Advertising Agencies in Phoenix. Over the years we have won many accolades for our work. We believe in the power of storytelling and the role that emotion plays in telling that story. In advertising, you have a nano-second to convey a whole host of emotions, the primary emotion being trust. As commercial artists we have a big job to do. We have to communicate all the features and benefits of the client while at the sa

Please join us in welcoming Doreen Fang to the Felice Agency! Doreen will serve as the Chief Influencer and Director of Influencer...

We are pleased to announce that we will be sponsoring the step-and-repeat action on the red carpet. In addition, Tony and Doreen will be...

Thank you to Agility PR for running the story in which our President, Tony Felice, is quoted about how to maximize returns on influencer marketing and what brands and agencies should do to prepare for this new marketing platform. Authenticity is king. Much as product placements often elicited more groans than sales, influencer marketing can feel stilted and fake. It is essential to be as creative but also as transparent as possible. A recent survey revealed that 73 percent of

Every discrete component of your communication program has the right to be special. --Tony Felice Here, a simple white paper has been...

We thank the Phoenix Business Journal for highlighting the efforts of the Maricopa High School Equivalency Program (MHEP) to their...